local is the new global

Steve Rubel says the future is micropersuasion. At the same time, Rolling Stone recognizes Richard Linklater’s film version of Fast Food Nation as not just a call for regulations reform, but as commentary about the lack of activism in the country.

If we’re all only influencing the people next door with our new media — if we expect this to go further down into niches — then who is going to command the big messages and the big themes?

Our media may be getting smaller but our government sure isn’t.

Will our social network systems be scalable enough to unite people around issues when it needs to, or is this just another step down the path of breaking the people up so we can’t organize and effect political reform at the public level — and have we brought it on ourselves?

I don’t know, but I think there’s a “web 2.0” service in here that can be made to help prevent this from happening…