the media landscape of tommorow!
| Tomorrow | Today |
|---|---|
| Movies Entertainment when mobile: iTunes and others make watching new and classic movies as easy as opening a book. | Books Less people on average read while travelling as movie content is shorter and more distracting from commuting annoyances. |
| TV On-demand entertainment, downloadable, et. al. TV studios realize their full potential beyond the tube and being operating like and competing with Hollywood. | Movies No longer a staple of broadcast content, as TV productions have begun surpassing theatricals. Because of terrible theater experiences, more movie watching occurs in homes than ever before. |
| Internet What everyone talks about the next day. YouTube and others command top-of-mind. | TV Deposed as king of the watercooler. DVRs remove the shared-event factor where we all watch the same thing at the same time. |
| Books "Like paper" ebook readers make complete texts hyper-portable, internet publications are fully realized. | Internet Screen reading sucks -- people don't read on the web as it is. |
