Advertising

Yet another article—this one in USATODAY—talking about [the evolution of the TV ad][1].

I guess I have a hard time understanding why it’s so hard a concept to grasp, since to me it’s very obvious: real communication has shifted to interactive mediums and it happens when I’m interested in it happening. I am one of those guys the author writes about, who skips stuff in TiVo at home and reads AvantGo on the way to the office.